https://www.beauline.nz/home daily 1.0 2025-07-01 https://images.squarespace-cdn.com/content/v1/5f31aefecb80753165c1eaf2/1600984009867-PAMQQPSHNPWQ3OFG5EC9/shutterstock_774978271-INTO-THE-DEEP.jpg Home - Into the deep https://images.squarespace-cdn.com/content/v1/5f31aefecb80753165c1eaf2/1600984187385-XLH1BTQZGM4TQ1CES3HF/blue-bg.jpg Home - Autolining for large ocean going vessels. For over 20 years Beauline has been supplying Australasia’s deep sea fishing fleet with the world’s most popular autoline solutions from Mustad Autoline. https://images.squarespace-cdn.com/content/v1/5f31aefecb80753165c1eaf2/1600984204374-D6F55GOO1TJQ5VJ196FN/blue-bg.png Home - Autolining for the inshore fleet. Beauline offers a comprehensive range of autoline solutions for smaller boats. We know different boats, and catches, require systems that adapt to your onboard needs. https://images.squarespace-cdn.com/content/v1/5f31aefecb80753165c1eaf2/1600984236415-C404Z4450W8MVERJG3IB/shutterstock_41777590-CLOSER-TO-HOME.jpg Home - Closer to home https://www.beauline.nz/playing-the-long-game daily 0.75 2022-03-21 https://images.squarespace-cdn.com/content/v1/5f31aefecb80753165c1eaf2/1600984336349-KUBRH10DMGDPZ7LDPYQ9/shutterstock_168020456%2BA%2BVital%2BCatch.jpg Playing the long game - A vital catch https://images.squarespace-cdn.com/content/v1/5f31aefecb80753165c1eaf2/1600984356911-MJDLFUWTPWBHLVW712A2/blue-bg.png Playing the long game As populations grow, and demand for high quality protein-rich food soars, the economic importance of our marine resources, and the care and commitment we need to manage our fish stocks into the future, is obvious. As a vital food source, fish will continue to feature prominently in our diets and on our plates. As we live and work in a world where societies are increasingly sensitive to the sustainability of the food they eat, the integrity with which we source our fish has become paramount. https://images.squarespace-cdn.com/content/v1/5f31aefecb80753165c1eaf2/1600984204374-D6F55GOO1TJQ5VJ196FN/blue-bg.png Playing the long game The fishing industry has been under pressure for decades to meet a burgeoning hunger for fish while managing stringent regulations and operational demands to perform in a sustainable and responsible way. Longline fishing is recognised as the most responsible and sustainable form of catching wild fish available to the commercial fishing fleet today. Longline fishing is in scientific terms regarded as a LIFE (Low Impact Fuel Efficient) harvesting method, and is one of the most sustainable ways to harvest wild fish from the ocean. https://images.squarespace-cdn.com/content/v1/5f31aefecb80753165c1eaf2/1600984408539-8FT2GCF1IGMQFSZNA9FS/shutterstock_275854940.jpg Playing the long game - A sustainable catch https://images.squarespace-cdn.com/content/v1/5f31aefecb80753165c1eaf2/1600984596441-ZWNWO2QA4X77EIY4E33C/shutterstock_217932427%252Bmullet.jpg Playing the long game - A precise catch https://images.squarespace-cdn.com/content/v1/5f31aefecb80753165c1eaf2/1600984356911-MJDLFUWTPWBHLVW712A2/blue-bg.png Playing the long game Longlining is a traditional fishing practice that first appeared over 500 years ago, based on catching single fish on individual hooks. As a targeted fishing process, longline fishing generally results in higher catch qualities along with comparatively reduced environmental impacts (like by-catch) than other fishing processes. https://images.squarespace-cdn.com/content/v1/5f31aefecb80753165c1eaf2/1600984356911-MJDLFUWTPWBHLVW712A2/blue-bg.png Playing the long game Individual fish, caught on single hooks, are landed and processed individually - a method of catching and processing fish that generally results in a higher quality, higher value unit of fish. This catch method fits well with increasing customer demand for both a premium eating experience and the highest standards of food provenance. https://images.squarespace-cdn.com/content/v1/5f31aefecb80753165c1eaf2/1600984655547-GZ53B3UF8XLHHK8WWGWZ/IMG_7997_5208.jpg Playing the long game - A premium catch https://images.squarespace-cdn.com/content/v1/5f31aefecb80753165c1eaf2/1600984691382-GJS89KIODD3X4UTCLXLB/20160628_135842.jpg Playing the long game - An efficient catch https://images.squarespace-cdn.com/content/v1/5f31aefecb80753165c1eaf2/1600984356911-MJDLFUWTPWBHLVW712A2/blue-bg.png Playing the long game Autolining employs a variety of machinery to automate the longline fishing process. From on- and offboarding lines, to storing, deploying and baiting hooks, autolining can control and monitor all aspects of a longline operation. Autolining provides huge efficiencies of scale for any fishing operation. Automation standardises the catch process resulting in a more efficient, cost effective and profitable fishing enterprise while improving overall working conditions, reducing crew exposure to potentially dangerous onboard activity, and optimising the use of time and material resources per fish caught. https://images.squarespace-cdn.com/content/v1/5f31aefecb80753165c1eaf2/1600984356911-MJDLFUWTPWBHLVW712A2/blue-bg.png Playing the long game Baiting, coiling and handling longline gear was a manual operation until early 1970s when O. Mustad & Son developed the Mustad Autoline™ System. The Mustad Autoline™ System mechanised the operation of longline fishing. Since then Mustad has supplied more than 800 systems worldwide and is the world leading manufacturer. The Mustad Autoline™ System is tailor made for each boat. https://images.squarespace-cdn.com/content/v1/5f31aefecb80753165c1eaf2/1600984773594-URP608X1U4YNWGEXVTPS/shutterstock_1688510488.jpg Playing the long game - An innovative catch https://www.beauline.nz/the-beauline-team daily 0.75 2024-10-16 https://images.squarespace-cdn.com/content/v1/5f31aefecb80753165c1eaf2/1599614136228-7N7BMH90GK7C73UUYDT8/Beauline-Aug20-4.jpg The Beauline team https://www.beauline.nz/winds-of-change daily 0.75 2021-01-13 https://www.beauline.nz/beauline-in-action daily 0.75 2020-09-25 https://images.squarespace-cdn.com/content/v1/5f31aefecb80753165c1eaf2/1601007083649-KRXTCWYNHGN95IDI3UCF/Beauline-Fleet-Map-V3.png Beauline in action https://www.beauline.nz/testimonials daily 0.75 2023-04-01 https://images.squarespace-cdn.com/content/v1/5f31aefecb80753165c1eaf2/1600742323234-U4QOIEQ1NWK39AX06LR1/lv-garraway-logo.png Testimonials https://images.squarespace-cdn.com/content/v1/5f31aefecb80753165c1eaf2/1600742064191-S3L3AEZT5UEEON9BZ1R0/australian-longline-logo.png Testimonials https://images.squarespace-cdn.com/content/v1/5f31aefecb80753165c1eaf2/1600742119459-UK8CYDMPUZ8KYVL80MW9/nino-logo.png Testimonials https://images.squarespace-cdn.com/content/v1/5f31aefecb80753165c1eaf2/1600742150840-7ET9R7IS4FAJ9AM8ZKUH/petuna.png Testimonials https://images.squarespace-cdn.com/content/v1/5f31aefecb80753165c1eaf2/1600742230485-5EEGCTL5IHABHVAA3J34/okains-bay-logo.png Testimonials https://images.squarespace-cdn.com/content/v1/5f31aefecb80753165c1eaf2/1600742253540-4AXXPNN50T2BEEBK4GF7/mustad-autoline-logo.png Testimonials https://images.squarespace-cdn.com/content/v1/5f31aefecb80753165c1eaf2/1601945643034-PFAC0H9AENRX1EBIWMHY/mures-logo.png Testimonials https://images.squarespace-cdn.com/content/v1/5f31aefecb80753165c1eaf2/d00ecca1-3fe8-406b-9deb-75b6df954573/Sanford+Logo.jpg https://www.beauline.nz/deep-sea-systems daily 0.75 2026-03-25 https://images.squarespace-cdn.com/content/v1/5f31aefecb80753165c1eaf2/1599696960654-23YCAF0T55UG9H0OFCCD/MPH-ub-m-krok-og-line_3d9eee92fd1d24bdefa252445b8da083.png https://images.squarespace-cdn.com/content/v1/5f31aefecb80753165c1eaf2/1601007296800-FIMOAH68MYZQBZLLJUEZ/BM-6000-x-RGB-frilagt_3d9eee92fd1d24bdefa252445b8da083.png https://images.squarespace-cdn.com/content/v1/5f31aefecb80753165c1eaf2/1599696990889-7EMSUAULGRQ9ETJWF9AO/HH-3200-frilagt-for-WEB_3d9eee92fd1d24bdefa252445b8da083.png https://images.squarespace-cdn.com/content/v1/5f31aefecb80753165c1eaf2/1599697008014-VPIHKID254O1I1B334FX/MA-LS-Line-Setter-without-bracket_3d9eee92fd1d24bdefa252445b8da083.jpg https://images.squarespace-cdn.com/content/v1/5f31aefecb80753165c1eaf2/1601007353569-RWE6B1GEGCFV8F3G8L01/MA-HS-2000-03-RGB-frilagt-WEB_3d9eee92fd1d24bdefa252445b8da083.png https://images.squarespace-cdn.com/content/v1/5f31aefecb80753165c1eaf2/1601007434373-3YWSAXXE8BZSJUSE11YH/MA-MPU-30-02-P7_3d9eee92fd1d24bdefa252445b8da083.png https://www.beauline.nz/coastal-systems daily 0.75 2026-03-25 https://images.squarespace-cdn.com/content/v1/5f31aefecb80753165c1eaf2/1599697318139-WO62C4F1D4H6J22YXHLH/MA-BM-3000-png-RGB-Frilagt_3d9eee92fd1d24bdefa252445b8da083+%281%29.png Coastal systems Autobaiter https://images.squarespace-cdn.com/content/v1/5f31aefecb80753165c1eaf2/1599697281846-V28DBGEEA8WP3BEBB1LJ/MA-HV-100-frilagt-WEB_3d9eee92fd1d24bdefa252445b8da083.png Coastal systems Hauling Unit https://images.squarespace-cdn.com/content/v1/5f31aefecb80753165c1eaf2/1599697231471-SZ994VPSHXT4AC4G768Z/HandyMag-ub-WEB_3d9eee92fd1d24bdefa252445b8da083.png Coastal systems Storage Rack https://images.squarespace-cdn.com/content/v1/5f31aefecb80753165c1eaf2/1599697252677-E0AIEFX8P5F6VM39SGNQ/MA-MPM-RGB-Frilagt-WEB_3d9eee92fd1d24bdefa252445b8da083.png Coastal systems MagPacker https://images.squarespace-cdn.com/content/v1/5f31aefecb80753165c1eaf2/1601007778944-07ZGVNONXQSSFC84FMLQ/MA-HS-500-WEB_3d9eee92fd1d24bdefa252445b8da083.png Coastal systems Hook Separator https://images.squarespace-cdn.com/content/v1/5f31aefecb80753165c1eaf2/1600985128108-GNOZ6UGHBZ6A58E5YXGC/IMG_8051_5259.jpg Coastal systems - Investing in your future. https://images.squarespace-cdn.com/content/v1/5f31aefecb80753165c1eaf2/1600984356911-MJDLFUWTPWBHLVW712A2/blue-bg.png Coastal systems We realise that autolining with Beauline can require substantial upfront investment. While there is a cost of getting proven technology and simply the best gear on the market today, we believe given the direction of our industry, more and more coastal and inshore boats need to consider the benefits of smaller boat longlining. https://images.squarespace-cdn.com/content/v1/5f31aefecb80753165c1eaf2/1600984356911-MJDLFUWTPWBHLVW712A2/blue-bg.png Coastal systems The future of inshore fleet fishing faces plenty of challenges. Intense regulation (especially around inshore fisheries), demanding quota management systems and more sophisticated customer behaviours are pushing our industry in one direction - towards high value, premium fish markets. At Beauline, we design and deploy the right system to suit your boat, your target species and your fishing zones. https://images.squarespace-cdn.com/content/v1/5f31aefecb80753165c1eaf2/1600985205497-HBOI9PM6Y6EV6I16AKZY/Blang%2BBintang4.jpg Coastal systems - Making autolining work for you. https://images.squarespace-cdn.com/content/v1/5f31aefecb80753165c1eaf2/1600985236635-65SW37I4D8JN82HLSVPI/IMG_5261_2758.jpg Coastal systems - Mixed fishing. https://images.squarespace-cdn.com/content/v1/5f31aefecb80753165c1eaf2/1600984356911-MJDLFUWTPWBHLVW712A2/blue-bg.png Coastal systems To create sustainable businesses with year round incomes, many boats in the Australasian fleet are converting onboard systems to mixed fishing methods - trawling when targeting net-appropriate species, and switching to long-lining as species and season dictates. Beauline supports flexible systems on boats to empower owners and crew to maximise their yields and returns. https://images.squarespace-cdn.com/content/v1/5f31aefecb80753165c1eaf2/1600984356911-MJDLFUWTPWBHLVW712A2/blue-bg.png Coastal systems Whether your targeting shallow or deep fish, we have different systems to suit your boat. Our SelectFish system is a lightweight, space saving solution for snapper and blue cod fisheries, and it can easily be modified to target other species. Our HandyMag system offers the same kind of small boat space saving advantages but with substantial cost efficiencies. https://images.squarespace-cdn.com/content/v1/5f31aefecb80753165c1eaf2/1600985309933-J1RK3NFV0O6KK7QWLSPE/20180718_144318.jpg Coastal systems - Systems to suit. https://www.beauline.nz/autobaiting daily 0.75 2026-03-25 https://images.squarespace-cdn.com/content/v1/5f31aefecb80753165c1eaf2/1600985444094-WPIY6KP1YEG0TZT6RU4I/ALDCUP.jpg Autobaiting - Set when it suits. https://images.squarespace-cdn.com/content/v1/5f31aefecb80753165c1eaf2/1600984356911-MJDLFUWTPWBHLVW712A2/blue-bg.png Autobaiting With an autobaiter, you’re not limited by production times to when you set your line. Hand baiting thousands of hooks takes time. Set your line quicker, at a time of day that suits you with fresher bait hitting the water. https://images.squarespace-cdn.com/content/v1/5f31aefecb80753165c1eaf2/1600984356911-MJDLFUWTPWBHLVW712A2/blue-bg.png Autobaiting While no one wants to see unnecessary job loses in our industry, autobaiting reduces the pressure on resources by reducing the need for hours of hand baiting. This can free crew for other work, or allow for the reduction of overheads. https://images.squarespace-cdn.com/content/v1/5f31aefecb80753165c1eaf2/1600985543267-J3LC7HGPP2745QJLQD7E/00000232.jpg Autobaiting - Lower costs https://images.squarespace-cdn.com/content/v1/5f31aefecb80753165c1eaf2/1600985753301-EZUZRI1G9RMK9L92C5VB/20180720_121352.jpg Autobaiting - Safer boats. https://images.squarespace-cdn.com/content/v1/5f31aefecb80753165c1eaf2/1600984356911-MJDLFUWTPWBHLVW712A2/blue-bg.png Autobaiting Autobaiting immediately improves safety metrics by reducing staff exposure to risk activity and potential injury. https://images.squarespace-cdn.com/content/v1/5f31aefecb80753165c1eaf2/1600984356911-MJDLFUWTPWBHLVW712A2/blue-bg.png Autobaiting Great automation improves rates of regulation compliance. https://images.squarespace-cdn.com/content/v1/5f31aefecb80753165c1eaf2/1600985844323-UXM71C9OYNNSW8GLSTOU/20180718_144340.jpg Autobaiting - Easier compliance. https://images.squarespace-cdn.com/content/v1/5f31aefecb80753165c1eaf2/1600985887296-IBSFCG9SBBCJA9JTYH19/20180718_142216.jpg Autobaiting - Use less resource https://images.squarespace-cdn.com/content/v1/5f31aefecb80753165c1eaf2/1600984356911-MJDLFUWTPWBHLVW712A2/blue-bg.png Autobaiting Even highly skilled hand baiters can’t compete with the autobaiters efficiency. Bait sizes are standardised, meaning less small fish are used to catch big fish. And that saves dollars with every hook that’s in the water. https://www.beauline.nz/consumables daily 0.75 2023-04-01 https://images.squarespace-cdn.com/content/v1/5f31aefecb80753165c1eaf2/1604525526696-NPXAYUJZSRRJMZJ0YIJE/B1A5980_476b9ccc9059aaff624d83f9ff663b9c.png https://images.squarespace-cdn.com/content/v1/5f31aefecb80753165c1eaf2/1604526803558-0QSNZUAH3923837SOODG/mufhb1561xx14--2_1.png https://images.squarespace-cdn.com/content/v1/5f31aefecb80753165c1eaf2/1610569830240-NP1M9KKD36XN7FVHSW06/rope.png https://images.squarespace-cdn.com/content/v1/5f31aefecb80753165c1eaf2/1604886153386-3IS8AP050Y9WUVNN9O6P/Gaff-white.png https://images.squarespace-cdn.com/content/v1/5f31aefecb80753165c1eaf2/1604886340336-JUBX9F9CP91SCDSDM2WV/Polyform-Buoy.png https://images.squarespace-cdn.com/content/v1/5f31aefecb80753165c1eaf2/1604886621871-72YS0B349TQZKIK7IYU5/750-05016_060578ae493535a92492d9eb470e2c42.png https://images.squarespace-cdn.com/content/v1/5f31aefecb80753165c1eaf2/1604886890812-TV24ZY81ECE5CCHETF6D/badges-21-344x326.png https://www.beauline.nz/other-products daily 0.75 2023-04-01 https://www.beauline.nz/contact daily 0.75 2025-07-01 https://www.beauline.nz/out-thinking-sea-birds daily 0.75 2024-05-26 https://www.beauline.nz/less-small-fish daily 0.75 2020-09-24 https://www.beauline.nz/gear-that-disappears daily 0.75 2020-09-27 https://www.beauline.nz/our-partners daily 0.75 2022-07-20 https://images.squarespace-cdn.com/content/v1/5f31aefecb80753165c1eaf2/1599698332882-J04D6MNRKUZNOEUPPBN4/colto-logo.png Our partners https://images.squarespace-cdn.com/content/v1/5f31aefecb80753165c1eaf2/1599698699300-2O27NA3GVP6I56IC71KX/ccamlr-logo.png Our partners https://images.squarespace-cdn.com/content/v1/5f31aefecb80753165c1eaf2/1599698895312-R0UC67BQNKOHUZMVS99K/save-wave-lgogo.png Our partners https://www.beauline.nz/our-suppliers daily 0.75 2023-04-02 https://images.squarespace-cdn.com/content/v1/5f31aefecb80753165c1eaf2/1600741404319-4AP0G6ZHEWX1F9XH2318/mustad-autoline-logo.png https://images.squarespace-cdn.com/content/v1/5f31aefecb80753165c1eaf2/1600741215045-S10TDFPQQO2FR64E7P2A/mustad-hook-logo.png https://images.squarespace-cdn.com/content/v1/5f31aefecb80753165c1eaf2/20a194c6-75e1-44fe-ae02-c398126bd785/Egersund-Group-logo.jpg https://images.squarespace-cdn.com/content/v1/5f31aefecb80753165c1eaf2/1600741022075-XHQPI4Q7NDL36IEJVK7Y/af-logo.png https://images.squarespace-cdn.com/content/v1/5f31aefecb80753165c1eaf2/1600741044747-QVE6G3HSESGMLZ2XTR89/compass-logo.png https://images.squarespace-cdn.com/content/v1/5f31aefecb80753165c1eaf2/dcb6b717-da2c-4630-b13d-5fbd0c58921d/Eg-ok_marine-blaa_txt.png https://www.beauline.nz/consultancy daily 0.75 2023-07-19 https://images.squarespace-cdn.com/content/v1/5f31aefecb80753165c1eaf2/1604020356899-O8LPB0AQOVQFGLCRORMQ/RIMG0006%252BMain%252BBanner%252BContact.jpg https://images.squarespace-cdn.com/content/v1/5f31aefecb80753165c1eaf2/1604020304254-BDM63VYKLK45M8YP6PKE/IMG_8017_5226.jpg https://images.squarespace-cdn.com/content/v1/5f31aefecb80753165c1eaf2/1603849555607-90LH235JP7T8A0K8J4S5/blue-bg.jpg https://images.squarespace-cdn.com/content/v1/5f31aefecb80753165c1eaf2/1604009414913-LJBUQV9TIZ7W3S24IJXH/image.jpg https://images.squarespace-cdn.com/content/v1/5f31aefecb80753165c1eaf2/1603849555607-90LH235JP7T8A0K8J4S5/blue-bg.jpg https://images.squarespace-cdn.com/content/v1/5f31aefecb80753165c1eaf2/1603849555607-90LH235JP7T8A0K8J4S5/blue-bg.jpg https://images.squarespace-cdn.com/content/v1/5f31aefecb80753165c1eaf2/1603849555607-90LH235JP7T8A0K8J4S5/blue-bg.jpg https://images.squarespace-cdn.com/content/v1/5f31aefecb80753165c1eaf2/1604009573632-X2Z8W8CA7UWSJU1I94F6/image.jpg https://www.beauline.nz/careers daily 0.75 2020-10-30 https://www.beauline.nz/okains-bay daily 0.75 2020-12-21 https://images.squarespace-cdn.com/content/v1/5f31aefecb80753165c1eaf2/1608515477309-QKVBO9FPBNXWUQTSWF8R/4040801db98a36806f939e1b8a25e4d0822cbc7b_cta-longlining.jpg Okains Bay - Present https://images.squarespace-cdn.com/content/v1/5f31aefecb80753165c1eaf2/1600984356911-MJDLFUWTPWBHLVW712A2/blue-bg.png Okains Bay Today, Okains Bay Longline Fishing Company is one of New Zealand’s largest privately-owned longline fishing companies, consisting of a core team of five ground staff and 16 crew members aboard their fishing vessel – the Kawatea. The Okains Bay team is dedicated to providing their customers with the highest quality fish product. https://images.squarespace-cdn.com/content/v1/5f31aefecb80753165c1eaf2/1600984204374-D6F55GOO1TJQ5VJ196FN/blue-bg.png Okains Bay Okains Bay Longline Fishing Company has always been a progressive company focussed on creating a positive future in the broadest possible sense. 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